Research & strategy
Market studies, channel analysis and positioning grounded in a clear question. We explain the evidence, its limits and what it means for your next decision.
- Market studies
- Positioning briefs
- Channel reviews
An independent wine marketing agency
European wine,
an American
point of view.
Research, creative work and trade programs for European producers building their presence in the United States.
Get to know Cobalt
The agency
Good work begins with a close understanding.
Of your estate, your wines and the people you want to reach. We work with you on positioning, research and the materials and conversations that support your US trade program.
Working with independent producers and producer groups.
What we do
From a first question
to work in the field.
Trade education & events
Seminars, guided tastings and field programs for the people who select, serve and recommend wine. Each program has a clear audience and useful materials.
- Seminar decks
- Tasting materials
- Event programs
Brand & creative
Design that gives your story a clear, consistent form. From a producer presentation to a promotional website, the work starts with your identity.
- Brand materials
- Websites
- Campaign assets
Press & editorial
Producer profiles, press materials and editorial planning, developed from accurate source material.
- Producer stories
- Press materials
- Editorial plans
Program reporting
We document program activity, organize the supporting records and identify what needs attention.
- Activity summaries
- Evidence archives
- Program reviews
Market intelligence
A clearer read
on the market.
A study should help you make a decision. We define the question, check the sources and put the findings in context, with enough detail for you to follow the reasoning.
Market research and promotional programs are scoped and commissioned separately.
Sample reportSynthetic illustration
What changed
in this program?
An example of how we put figures in context.
Explore the figures
| Period / category | Program |
|---|---|
| 2022 | 640 |
| 2023 | 710 |
| 2024 | 800 |
| 2025 | 860 |
| 2026 (scenario) | 930 |
| Period / category | Restaurants | Independent retail | Multi-site retail |
|---|---|---|---|
| Q1 | 80 | 60 | 40 |
| Q2 | 90 | 70 | 40 |
| Q3 | 110 | 75 | 45 |
| Q4 | 120 | 80 | 50 |
Invented data for this sample. Measure: distributor depletions in 9-liter-equivalent cases, not winery shipments or consumer sales. The 2026 point and range are assumptions, not observed results or a confidence interval.
Source: Cobalt synthetic teaching dataset, version 1.0.0; authored September 2026.
Cobalt Studio / Cobalt Editorial
Made for the people
who will use it.
We prepare wine information for buyers, develop seminar presentations and write producer stories from the source material you share.
Cobalt Studio handles design; Cobalt Editorial handles writing and content. We agree the scope of each project and any outside production costs before work begins.
Talk through a briefA conversation is a good start
Tell us about
your wines.
A few lines about your estate, your plans for the US and your timing are enough to begin.
hello@cobaltwineagency.com